Offer paths

Choose the promise a business wants its audience to act on.

Each path can become the front door of a launched B2B or B2B2C solution: the capture page, qualification questions, routing rules, and follow-up all start with this promise. Use these paths to decide what the client business will offer its leads, customers, applicants, partners, or prospects, then continue to industry templates or create your operator account in setup. External sending and monetization activate when the required account access is connected on the production status page.