Source tracking map
reportingUTM, referrer, partner, campaign, and medium conventions.
How to use it: This proves what happened and whether the result is improving.
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proofpathreports.example
We connect source, conversion, revenue, and ROI in one plain report.
This example shows the real shape of the Revenue attribution suite. It is written so a busy owner can understand it fast.
Who this is for
A leader who needs to know what made money.
Who gets helped
Executives, clients, and operators who need clear proof.
Main problem
Leads, sales, costs, and revenue live in different places.
Finished result
What the client gets
Source map, event schema, ROI dashboard, revenue webhook, attribution model, and executive report.
The client does not get a box of tools. The client gets a working set of pages, guides, rules, and proof screens that solve the problem.
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The customer fills out one short form.
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The system builds the pages, rules, reports, and handoffs.
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The client opens this website and sees the finished work.
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The team follows the guide and uses the first deliverable.
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The report shows what changed and what to improve next.
Process map
1. Intake
Collect the business, audience, offer, rules, and success goal.
2. Build
Create every selected page, workflow, guide, and report.
3. Launch
Publish the client site and show what is ready now.
4. Use
Give the team simple steps for using the system.
5. Prove
Track the result the client paid for.
Launched on this client site
The finished deliverables
Each item below is something the client can open, use, send, review, or measure. The words are simple on purpose.
Conversion event schema
automationCaptured, qualified, booked, paid, won, refunded, and retained events.
How to use it: This is the rule or message path that runs the work the same way each time.
Open this deliverable pageROI dashboard
reportingLead count, qualified count, revenue, cost, and ROI by source.
How to use it: This proves what happened and whether the result is improving.
Open this deliverable pageRevenue webhook
automationWebhook payload structure for purchase, subscription, invoice, and refund events.
How to use it: This is the rule or message path that runs the work the same way each time.
Open this deliverable pageAttribution model
reportingFirst-touch, last-touch, linear, and override attribution definitions.
How to use it: This proves what happened and whether the result is improving.
Open this deliverable pagePipeline value table
reportingExpected value, actual revenue, close rate, and confidence view.
How to use it: This proves what happened and whether the result is improving.
Open this deliverable pageExecutive report
workspaceCustomer-showable summary of what generated revenue and what to fix.
How to use it: This is the main place where the finished work is shown and used.
Open this deliverable pageData quality checklist
operatorMissing UTMs, duplicate leads, missing outcomes, and stale events.
How to use it: The team uses this to know what to check and what to do next.
Open this deliverable pageSimple tutorial
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Step 1: Read the top of the page.
Make sure this says it is for teams that must prove ROI. If the market is wrong, fix the intake before using the system.
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Step 2: Check the promised result.
The promised result is: Source map, event schema, ROI dashboard, revenue webhook, attribution model, and executive report. This is what the client should expect to receive.
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Step 3: Open the first deliverable.
Start with "Source tracking map." It tells the team where to begin.
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Step 4: Follow the process map.
Do the steps in order: intake, build, launch, use, then prove. Do not skip the proof step.
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Step 5: Use the report to improve.
Look at Source tracking map. It shows what worked, what is blocked, and what to fix next.
Client handoff checklist
Use this before the client calls the work finished.
- The buyer and end user are named clearly.
- The main pain is easy to understand.
- Every deliverable has a plain use note.
- The process map shows what happens next.
- The report explains how success is proven.
- The client can start without learning a new tool.